The Team That Turns The Pages.
REBECCA BRICKNALL
CEO and Branding Specialist
Rebecca has worked in branding and strategy for over 20 years across Europe, Asia, North America and Australia. She has extensive experience working with a wide range of brands across the B2B and B2C sectors, including retail, consumer goods, SaaS and Education.
She brings a strategic process and outcomes focused perspective to Bookadillo, formed by working with many large brands through complex and large-scale multi-million dollar projects.
JANINE BERNALDEZ
KDP Account Safety & Launch Strategist
Janine is Bookadillo’s KDP queen. Janine brings her extensive expertise in Amazon self-publishing and safety systems to Bookadillo, where she structures growth that is compliant, sustainable, and aligned with long-term success.
Well known for her authority within the KDP space, she has an encyclopedic knowledge of Amazon self-publishing and the common pitfalls to avoid, while navigating its ever changing landscape. She is a true asset to any author seeking to expand their footprint within self-publishing.
ZEBA SHABBIR
Amazon Ads Strategist
Zeba is an ad expert in non-fiction books with over five years of direct ad experience. She has helped launch and scale 1,000+ authors, managing portfolios ranging from single-title entrepreneurs to publishers with 100+ books. Her expertise spans Amazon Ads, metadata optimization, keyword strategy, category positioning, and full-funnel launch systems designed to generate sustainable sales.
With a data-driven approach and deep understanding of Amazon’s algorithm, Zeba works strategically to turn books into high-performing assets and brands.
JERICHO BUENAVISTA
Review Specialist
Jericho has helped 150+ books establish credibility on Amazon through safe and policy-compliant review strategies. With a keen understanding of Amazon’s constantly evolving review policies, he focuses on helping authors build reviews while protecting He supports authors in building genuine social proof and trust—an essential foundation for long-term success in self-publishing.
LUANNE TEOH
Expert Advisor
Luanne is Bookadillo’s resident 6 figure self-publishing author and entrepreneur. She provides a unique insight into the challenges faced by self publishers with a fast growing library of books.
Bookadillo was born out of Luanne’s frustration navigating the self-publishing ecosystem; from launching books, managing ads, getting genuine reviews to book production.
What started as a personal frustration evolved into a full-fledged collaborative effort with industry experts to solve every self-publisher’s dilemma: getting your books seen, diversifying your income and scaling your book production.
Disclosure: In her advisory role, Luanne does not work on nor have access to any of Bookadillo’s client accounts or information.
Other Extended Team
We are supported by a core team of amazing virtual and production assistants who bring their vast experience and passion to each project we work on.
Each team member is bound by a NDA to ensure client confidentiality at all times.
